PORTLAND, Ore.—De Bortoli Wines, one of Australia’s largest and most honored wineries has selected Leopold Ketel to provide an array of marketing and public relations services in the United States.
Established in 1928, De Bortoli Wines (www.debortoli.com) is a family owned wine company, with vineyards located in Riverina, Hunter Valley, Yarra Valley and King Valley in Australia and makes a wide range of award-winning wines with character, charm and interest at all price points.
De Bortoli’s products include Pinot Noir, Cabernet, Chardonnay, Shiraz, Sauvignon Blanc, Rosé, Riesling, Petit Verdot, Petite Sirah, Viognier and their world-renowned Botrytis Semillon dessert wine, Noble One.
LK’s initial assignment will be to provide advertising and public relations for Emeri De Bortoli Sparkling Wines, including Moscato, Pink Moscato, Sparkling Sauvignon Blanc and Sparkling Pinot Grigio. The Emeri range was launched in Australia in 2007 and is now among the fastest-growing brands in that segment in Australia.
“Leopold Ketel is honored to help De Bortoli launch these great products in the U.S.,” said Tom Hollerbach, LK’s president. “Based on the wonderful reception their sparkling wines have received in Australia, we know Americans will want to make them a regular part of their wine experience too.”
Emeri wines are named after Emeri De Bortoli the wife of the late Deen DeBortoli, the visionary behind this international winery that exports to more than 70 countries including major markets in the United Kingdom, New Zealand, Scandinavia, Europe, Canada and Japan, as well as emerging markets such as China, the Pacific Islands and the United Arab Emirates.
De Bortoli wines can be experienced in some of the finest establishments around the world, including Michelin star-rated restaurants throughout Europe and some of the best hotels and restaurants in Asia, Canada and the United States.
Leopold Ketel has deep experience in the food and beverage industries, developing marketing campaigns for Tillamook Cheese and such Hood River Distillers’ products as Pendleton Whisky, Broker’s London Dry Gin, Yazi Ginger Vodka and Ullr Cinnamon Peppermint Schnapps. LK represents local, regional and national clients including Friedrich Air Conditioning (San Antonio), BedMart, Benchmade Knife Co., Oregon Public Broadcasting, Oregon Humane Society, Oregon Coast Aquarium and Planned Parenthood of the Columbia-Willamette.