Celebrating Olga Haley

Olga M. Haley
December 11, 1944 – March 25, 2014

Olga Haley was born Dec. 11, 1944 in Globe, Ariz., where her father was stationed at the end of World War II. She lived with her parents, Henry and Ruth Hytrek until the war was over and then the family moved to Wyoming.

Olga’s career spanned journalism and public relations for more than 30 years. She worked for small Wyoming newspapers as a reporter and editor and as a reporter for The Denver Post.

Among her early assignments as a reporter was writing obituaries and with this experience, she wrote this obituary with fond memories of a wonderful life. Olga learned in December 2012 that her triple negative breast cancer had metastasized, thus beginning a fight to the end against this aggressive disease.

In Portland she was a PR director and/or vice president for such prominent firms as Gerber, Cole & Weber, CMD and Leopold Ketel.

She was nationally accredited (APR) in public relations, served as president of the Portland Metro Chapter of the Public Relations Society of America and was awarded the William Marsh Lifetime Achievement Award.

She served on the board of the Portland Youth Philharmonic, volunteered for the Salvation Army’s Greenhouse for homeless youth, was a United Way volunteer and often helped her husband deliver lunches to seniors through Meals on Wheels.

Olga is survived by her husband, Michael Haley; two children, daughter Terra Spencer and her husband, Todd; also her son Michael John Spencer. Also surviving are stepdaughter Kimberly Haley (Matt), stepson Steve Haley (Sarah) and three grandchildren, Lilly and Jones Haley of Portland, Ali Cunlisk of Seattle, as well as Olga’s darling and much-loved dog, Teddy.

Other survivors include two brothers, Dan Hytrek of Eugene; Dale Hytrek (Jan) of Lusk, Wyo., sister Deborah Meng (Jim) of Red Bird, Wyo., several nieces and nephews.

In lieu of flowers, please donate to the charity of your choice or one of Olga’s preferences: Oregon Humane Society, Meals on Wheels or OPB.

Olga wishes to bid a loving farewell to her many lovely family members and friends.

A memorial will take place at Mountain Park Church, Lake Oswego, April 4 at 2pm, a reception to follow. Pastor Greg Borer will officiate.

40 McNary Parkway
Lake Oswego, Oregon 97035
503-635-3443

Portland PR mainstay Olga Haley passes away (PDX Business Journal)

Olga Haley, whose battle with cancer elicited support from public relations professionals through Portland in recent weeks, passed away Monday at the age of 69.

Haley had entered hospice care last month after fighting triple-negative breast cancer for the past four years. As word of her plight spread, PR types from throughout the city expressed appreciation for Haley’s skills.

“There is such sadness resonating across our PRSA chapter tonight,” said Barbara Kerr, president of Portland’s Public Relations Society of America chapter. “She was not only a superb professional; she was a truly lovely person. The loss runs deep.”

Haley also had many fans among journalists for whom she provided frank and insightful information, often on a moment’s notice.

Haley spent her career with such firms as Gerber and Leopold Ketel before forming Power Public Relations.

A memorial will take place April 4 at Mountain Park Church, 40 S.W. McNary Parkway, in Lake Oswego. The memorial begins at 2 p.m. A reception will follow.

 

By , Portland Business Journal

BIZ BOT!

It ain’t easy being Biz Bot

We love you, Olga Haley!

We celebrate the life of our dear friend and colleague Olga Haley. Her incredible career spanned the country and four decades; you can read about it here or here. Beyond her enormous skill and ability, we loved her for so many reasons: her kindness and warmth, her energy, her graciousness and more. Leopold Ketel would not be who we are today without Olga’s tremendous influence. Remembrances may be made to the Oregon Humane Society or the OHSU Knight Cancer Institute.

“We Don’t Judge You, We Just Take Care of You” Campaign Rolls Out, Features Former Portland Mayoral Candidate

Young adults today are being inundated with information as the landscape of health insurance coverage evolves. This flood of information can be hard to navigate, as information seems to change almost daily.

One thing that is not changing is the trusted partner they can find for their sexual and reproductive health care. The latest campaign for Planned Parenthood Columbia Willamette (PPCW) specifically targets young adults who would like to plan ahead and ensure they are taking the very best care of their reproductive health.

“We Don’t Judge You, We Just Take Care of You”, the latest PPCW campaign rolled out by Leopold Ketel integrates TV, print, digital and outdoor media, as well as unconventional advertising in order to reach the young adults in the Oregon and Southwest Washington area.

PPCW_Billboard

A highlight of the video/commercial campaign is the inclusion of 2012 Portland mayoral candidate, Cameron Whitten, who is featured in the video/commercial for PPCW. Well known in the Portland-area, Whitten is a formerly homeless, African American youth and social justice activist, who is much admired for his empowering of marginalized communities and working for the reversal of stereotypes and social injustice.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit www.LeopoldKetel.com or call 503-295-1918.

The consumer is crowned king and queen. What they do with it is the next chapter of American advertising.

“Power is now in the hands of the consumer,” has been a common refrain in the advertising and social media world for 5 years now. This article in the New Yorker brings it more forward in our collective consciousness. People are empowered and they know it.

It’s harder than ever before to create a brand that is unhinged from the reality of your company. If you make a crappy product people are going to find out about it. Branding isn’t about rainbows and unicorns, it’s about being honest about who you are. Top to bottom, inside and out.

You can’t blame Yelp, Facebook or Consumer Reports for your business problems anymore

Is this the end of branding? I prefer to think of it as the beginning of humanity.

Here’s a little taste of the article by James Surowiecki

‘Today, consumers can read reams of research about whatever they want to buy. This started back with Consumer Reports, which did objective studies of products, and with J. D. Power’s quality rankings, which revealed what ordinary customers thought of the cars they’d bought. But what’s really weakened the power of brands is the Internet, which has given ordinary consumers easy access to expert reviews, user reviews, and detailed product data, in an array of categories. A recent PricewaterhouseCoopers study found that eighty per cent of consumers look at online reviews before making major purchases, and a host of studies have logged the strong influence those reviews have on the decisions people make. The rise of social media has accelerated the trend to an astonishing degree: a dud product can become a laughingstock in a matter of hours. In the old days, you might buy a Sony television set because you’d owned one before, or because you trusted the brand. Today, such considerations matter much less than reviews on Amazon and Engadget and CNET. As Simonson told me, “each product now has to prove itself on its own.”’