Young adults today are being inundated with information as the landscape of health insurance coverage evolves. This flood of information can be hard to navigate, as information seems to change almost daily.
One thing that is not changing is the trusted partner they can find for their sexual and reproductive health care. The latest campaign for Planned Parenthood Columbia Willamette (PPCW) specifically targets young adults who would like to plan ahead and ensure they are taking the very best care of their reproductive health.
“We Don’t Judge You, We Just Take Care of You”, the latest PPCW campaign rolled out by Leopold Ketel integrates TV, print, digital and outdoor media, as well as unconventional advertising in order to reach the young adults in the Oregon and Southwest Washington area.
A highlight of the video/commercial campaign is the inclusion of 2012 Portland mayoral candidate, Cameron Whitten, who is featured in the video/commercial for PPCW. Well known in the Portland-area, Whitten is a formerly homeless, African American youth and social justice activist, who is much admired for his empowering of marginalized communities and working for the reversal of stereotypes and social injustice.
Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit www.LeopoldKetel.com or call 503-295-1918.