Jeff Goodby, principal of legendary ad agency Goodby Silverstein & Partners gives very practical advice to Chief Marketing Officers: choose your marketing partner quickly and get the job done.
If you need a search consultant to help you make this decision, fine. Tell him or her that you want to have an agency in a month. One month. Tell the agency you want the new campaign a month after that. Watch. It will happen. And it will be good.
Amen to that. Here is the complete article in Forbes