Is your brand dynamic?

Our client Omega Morgan has been with us for seven years. In that time, the company has made constant ongoing changes to serve the market. And of course, we have helped them along the way.

Recently, Omega Morgan introduced a new crane service to augment their specialized heavy rigging, machinery moving, and millwright & industrial services. And our marketing communications were able to run right along with them. We incorporated their new service line into their website and all of their marketing materials. Including a logo specific to the new line that echoes the parent Omega Morgan logo.

That’s how we roll.

If you would like to educate yourself on this highly specialized service, we encourage you to hop on over to OmegaMorgan.com to learn a little bit about how big industry keeps moving thanks to folks like Omega Morgan. If you had a fascination of dump trucks and backhoes when you were a kid, you’ll enjoy seeing how Omega Morgan moves bridges, ships, transformers and sensitive machines for high-tech industry.

We really geek out on it.

Following our own advice. With Direct Mail.

Marketing agencies of all stripes implore their clients to promote, promote, promote. But few of them actually follow through on their own advice. Well, we think that’s just a little bit hypocritical. So we try to market ourselves in the most appropriate way for a consulting firm such as ours. In the past, we have sponsored drivetime on OPB radio, participated in trade shows, used digital display advertising, hosted open house events, gave speaking engagements, told stories in the press, and we’ve even decorated the front of our building (which may have given us the best results so far). For 2017 we are initiating a direct mail campaign. Why? Because it cuts through the clutter. It turns out people like getting something in the mail—as long as it is an entertaining and thought-provoking piece. What we created was a mailer that challenges our prospects to be “Unignorable.” The piece itself is unignorable because it highlights a few of our greatest successes and we personalized the mailer each time. We expect great results.

For more on the efficacy of direct mail, check out this link. It really works.