The optimistic campaign message, “End Petlessness,” features fun illustrations celebrating humans and their furry soul mates. LK uses outdoor, broadcast TV, cinema advertising and digital media, and we work with the in-house OHS team to coordinate social media.
Adoption rates are among the highest in the country with dogs at 99% and cats at a remarkable 96%. For perspective, the national averages are, respectively, 25% and 20%. There is a wait list to volunteer at OHS. Donations have never been higher. Our media added-value is worth an additional 100% of the buy.