Farewell, Todd

We have lost another friend and colleague at Leopold Ketel. Todd Cunlisk, our Vice President, and Development Director died June 15, 2018. He was 54.

Todd bravely battled a rare form of leukemia and beat it, only to succumb later to kidney failure, possibly a result of his leukemia treatment.

As stated in his obituary: “Todd was always quick with a laugh and a smile. His warm, friendly, supportive and welcoming personality made him beloved by his many friends, family, clients, co-workers and all those who were fortunate enough to know and love him. Todd enjoyed being active, loved traveling, golfing and fly-fishing on the Mecca Flats on the Deschutes, as well as spending time on the Metolius River and Camp Sherman. Todd also was an avid sports fan, cheering on the Notre Dame football team and Boston Red Sox. He was inspired to take up gardening after his mother-in-law, Olga Haley, passed in 2014, carrying on her green thumb legacy by creating a backyard oasis for his friends and family to enjoy, and to now remember and reflect upon his life well-lived. Todd, you will be missed and loved always, forever in our hearts.”

Here at the agency, we will remember Todd for his great sense of humor, an easy manner, and genuine warmth. He was a rock-solid leader and a reliable partner. We will miss him greatly.

You can find more about Todd’s biography here. A Celebration of Life for Todd will be held from 4-7 p.m., Saturday, July 28, 2018, at Columbia Edgewater Country Club, 2220 N.E. Marine Dr., Portland, OR 97211. If you plan to attend please let the family know by Monday, July 23, 2018, or by emailing: [email protected]

The Oregon Humane Society is a World Class Facility

In an excellent article on the Oregon Humane Society our client is lauded for their world class facility. But it isn’t the facility that gets good marks, it’s the overall organization that gets the nod by pulling all the details together into seamless organism focused not only on adoptions but also spaying and neutering, animal rescue, criminal investigations, legislation and advocacy. Here’s the money quote:

Very few shelters score 100%,  but the Oregon Humane Society has now scored 100% three times in as many scoring visits over a 10-year span.

The writer is very thorough regarding his assessment of the facility. It’s good to see citizen journalism is alive and well. Here’s the link.

Local News That Matters


Here’s our latest work for The Oregonian. We are happy to help local journalism in Portland because it does indeed matter.

When Christian Anderson III became publisher of The Oregonian four years ago, Olga Haley and I had a conversation about the state of journalism. Olga, being a former reporter was concerned about the state of local reporting. At that time it was widely believed that newspapers would no longer exist due to the disruption of the internet; Craigslist and the Huffington Post killed the newspaper man. Now that we have engaged with The Oregonian, we know that is no longer true. Reporting will survive in some form and I believe that newspapers will as well. We are still writing that story.

Selected Awards & Honors

We don’t make ads to win awards, but sometimes it happens anyway. Here are some we’re especially proud of. For the full list, click here.

  • London International Awards: 2 Silver Radio, Oregon Coast Aquarium
  • PRSA Spotlight Award: Friedrich Air Conditioning “How Kühl is That?”
  • Effie: Oregon Humane Society, End Petlessness
  • Webby: Take Care Down There website, Planned Parenthood
  • The One Show Merit Award: Tillamook Cheese Radio
  • San Francisco World Spirits Competition: Gold Medal Packaging Design, Yazi Ginger Vodka
  • Communication Arts: Packaging Design, Pendleton Whiskey
  • Print Regional Annual: Poster Design, Oregon Humane Society
  • Archive: End Petlessness Campaign, Oregon Humane Society

Leopold Ketel Adds Kelly Williams Brown as Copywriter

PORTLAND, Ore.—Portland marketing agency Leopold Ketel has added Kelly Williams Brown as a copywriter in the creative department.

Brown’s career includes stints as a reporter and editor in the Southeast for the Hattiesburg (Miss.) American and The Journal in New Orleans.  At the Statesman Journal in Salem, Ore., she was a columnist and reporter.

Most recently she has earned national attention for her book, “Adulting: How to Become a Grown-Up in 468 Easy(ish) Steps.”  Brown has appeared on The Today Show, Fox Television and has been featured in the local media, The New York Times and Wall Street Journal, among others.

Her education includes a B.A. in print journalism from Loyola University and additional coursework at Georgetown University and the University of Oregon.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit LeopoldKetel.com or call 503-295-1918.

Clairvoyant Ad Predicts Oregon Kids’ Future

PORTLAND, Ore.—Effort from the Chalkboard Project salutes teachers for contributions that will come to fruition years from now.

?None of us could’ve become the people we are without the love and support of the teachers in our past.

?The Chalkboard Project’s Distinguished Educators Council hopes to capitalize on that truth with a new ad campaign designed to highlight the gap between Oregon kids as they are today, and the people they have the potential to become.

?The Distinguished Educators Council (DEC), a team of 13 award-winning teachers from across Oregon, hopes to bring attention — both from state legislators and the public — to their report on how to improve student and teacher achievement. After months of work, the group released a slate of recommendation to make Oregon a great place to teach and learn, including extending teacher training, providing new teachers with mentors and expanding teacher-to-teacher collaboration, among others.

?They partnered with Portland ad agency Leopold Ketel to create this campaign, titled “2043.” They hope it will draw attention to the group and its recommendations by asking the viewer to consider how decisions that Oregonians make about our school system today shape the future.

?Leopold Ketel has extensive experience working with non-profits, including the Oregon Humane Society, Oregon Public Broadcasting and the Oregon Coast Aquarium, among others.

?Shot on a Saturday in the agency’s Old Town headquarters, the video stars four Oregon kids doing their best to pronounce the words that will matter in their (as well as our) future. It worked well with the DEC’s vision of an optimistic campaign and a sunny view of Oregon’s possible future. However, with Oregon K-12 schools ranked 43rd in the nation, it’s clear that the time for urgent action is now.

?The video stars first-graders Elliot Lindekugle, Silas Mitchell, Sunhawk Lonewolf and Declan Adams, all of whom attend Portland Public Schools.

 To watch the video and learn more about the DEC, please visit www.chalkboardproject.org/dec.

 The agency team includes Jerry Ketel (Creative Director), Kevin Reynolds (Senior Art Director), Kelly Williams Brown (Copywriter & Video Interviewer) and Stephanie Howe (Account Manager for Chalkboard Project).

?Leopold Ketel is a 16-year-old agency operating in the heart of Old Town Portland. The agency has built a reputation for its creative services, including advertising and product design, media planning and public relations. For more information, call (503) 295-1918 or visit www.leoketel.com.

Leopold Ketel Rebrands Meals on Wheels, One of Metro Area’s Most Visible and Successful Non-Profits

PORTLAND, Ore.—Portland marketing firm Leopold Ketel has rebranded Meals on Wheels, one of the metro area’s favorite and most successful non-profit organizations.

For 40 years, the organization was known as Loaves & Fishes Centers, The Meals-on-Wheels People.  After extensive research, it was determined that many people were confused about the lengthy name.  Many more were familiar with the name Meals on Wheels than with Loaves & Fishes Centers.  Leopold Ketel’s research showed that Meals on Wheels should become the organization’s name with Loaves & Fishes Centers as a tagline.

“After learning the assignment, we were really determined to create a logo that would bring new energy and life to this iconic organization,” said Jerry Ketel, LK’s co-founder and creative director.  “Color and motion were important too, since we wanted to show motion without using wheels.  We chose an apple green because it is contemporary and relates to many foods.”

“We love the new logo and have received many compliments,” said Joan Smith, Meals on Wheels People executive director and president. “We’ve incorporated the logo into everything we do.  It’s on our building, trucks, delivery vans, aprons used by staff and volunteers, and  for our Donate Dinner campaign and advertising.”

The nearly one-year-long process included these LK team members: Olga Haley, account manager; Jerry Ketel, creative director; Kevin Reynolds, senior designer, Julia Lodge, media buyer and Marilyn Foster, production manager.

LK is well-known in Oregon for its branding or rebranding for many of the state’s most prominent companies and organizations, including Oregon Humane Society, Tillamook Cheese, Hood RiverDistillers (Pendleton Whisky, Yazi Ginger Vodka, Üller Peppermint-Cinnamon Schnapps) and  Campfire Kids. LK will soon begin working on Pittock Mansion’s 100th anniversary brand development and marketing.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit LeopoldKetel.com or call 503-295-1918.

Marketing Firm Leopold Ketel Launches Chicago Campaign, Announces New Clients

PORTLAND, Ore.—Leopold Ketel, a full service marketing agency located in Portland’s historic Railway Building, has launched a campaign in Chicago for Australia’s Emeri sparkling wines and the agency said it has won several new accounts.

LK’s creative team designed outdoor boards and advertising to support Emeri sparkling wines’ pink Moscato which has a quickly growing fan base in Chicago. The creative work features two illustrated urban women, Naomi and Maya, and a celebration poster.

LK welcomes VCA Northwest Veterinary Specialists and VCA Veterinary Specialty Center of Seattle, Silverton Health, Loaves & Fishes-Meals-on-Wheels, Portland Monthly and Mota Fitness.

Silverton Health is an independent health system that has provided care to the Mid-Willamette Valley for 90 years. Silverton Hospital is the flagship of Silverton Health, which has clinics in Silverton, Mt. Angel and Woodburn as well as the Woodburn Health Center which offers fitness, physical rehabilitation, a conference center and spa.

Loaves & Fishes-Meals-on-Wheels is a local and regional organization that serves 5,000 meals every weekday throughout Multnomah, Washington and Clark counties at 35 neighborhood dining centers and through Meals-on-Wheels delivery to homebound seniors. LKP has been tasked with providing a brand analysis with recommendations for driving the mission and vision of the organization. The agency also will create a logo and identity, style guide and key messages.

Mota Fitness is a new center that features customized education and coaching for optimal fitness.  Mota Fitness is unique for its focus on the individual member.  Owned by Shannon and Matt Austin, Mota Fitness is located near Bridgeport Village in the Durham Business Plaza, 17700 Upper Boones Ferry Rd. LK named Mota, created its logo, is developing a website and marketing materials.

Leopold Ketel is a 15-year-old full-service marketing firm that provides advertising, design, media planning and buying, public relations, digital and web design and marketing and logo promotional products.  Among its clients are Omega Morgan, Oregon Humane Society, Benchmade Knife Co., Emeri De Bortoli Wines (Australia) and Oregon Coast Aquarium.


Leopold Ketel Adds Designer, Media Buyer

PORTLAND, Ore.—Marketing agency Leopold Ketel announces the addition of Jeremy Bolesky as designer in the creative department and Julia Sellner as media buyer.

Bolesky was a digital production artist at Trumbull Studio where he prepared advertising, produced brochures, banner ads and e-blasts. He also maintained Web sites, monitored Google Analytics and did SEO research. From 2007-2008 he was a digital production artist for Leopold Ketel. Bolesky has a B.S. degree in chemistry and English from Wheaton College in Illinois. He is certified by the American Chemical Society.

Sellner, who will manage all of the agency’s media planning and buying for print, digital and broadcast advertising, recently moved to Portland from Duluth, Minn. She was the assistant media buyer for Out There Advertising in Duluth, generating and implementing media plans for local and national clients. She has a B.A. degree from the University of Minnesota with a major in communications.

Leopold Ketel is a 15-year-old marketing firm that excels in creative advertising, design, media planning and buying and public relations. Clients include Benchmade Knife Co., Emeri De Bortoli Wines (Australia), Oregon Humane Society, Oregon Coast Aquarium, Omega Morgan and Mota Fitness.

Morgan Industrial Selects Leopold Ketel for Rebranding

PORTLAND, Ore.Leopold Ketel  has announced a third new client within the past three months. Morgan Industrial, Inc., a Northwest-based machinery moving and industrial contracting company has selected LK to create a new brand identity and trade advertising campaign.  Earlier, the agency announced De Bortoli Wines of Australia and BedMart as clients.

In its 17 years in business, Morgan has become one of the largest companies of its kind in the Pacific Northwest.  Morgan has six different divisions that specialize in machinery moving, heavy hauling, specialized transportation, industrial construction and crating.

“After an opportunity to visit two of Morgan’s divisions, our entire account team was thoroughly impressed with the expertise this company has on staff to accomplish major, turn-key operations. When a problem seems unsolvable,  airplane manufacturers, railroads, shipyards and high tech companies call on Morgan. It seems that there is almost nothing in this field that they are unable to handle,” said LK’s President Tom Hollerbach.

Leopold Ketel is a 14-year-old, full-service agency that delivers award-winning work in advertising, design, media planning and buying, digital services and public relations.

Prominent Australian Winemakers De Bortoli Name Leopold Ketel as U.S. Marketing Agency

PORTLAND, Ore.—De Bortoli Wines, one of Australia’s largest and most honored wineries has selected Leopold Ketel to provide an array of marketing and public relations services in the United States.

Established in 1928, De Bortoli Wines (www.debortoli.com) is a family owned wine company, with vineyards located in Riverina, Hunter Valley, Yarra Valley and King Valley in Australia and makes a wide range of award-winning wines with character, charm and interest at all price points.

De Bortoli’s products include Pinot Noir, Cabernet, Chardonnay, Shiraz, Sauvignon Blanc, Rosé, Riesling, Petit Verdot, Petite Sirah, Viognier and their world-renowned Botrytis Semillon dessert wine, Noble One.

LK’s initial assignment will be to provide advertising and public relations for Emeri De Bortoli Sparkling Wines, including Moscato, Pink Moscato, Sparkling Sauvignon Blanc and Sparkling Pinot Grigio. The Emeri range was launched in Australia in 2007 and is now among the fastest-growing brands in that segment in Australia.

“Leopold Ketel is honored to help De Bortoli launch these great products in the U.S.,” said Tom Hollerbach, LK’s president. “Based on the wonderful reception their sparkling wines have received in Australia, we know Americans will want to make them a regular part of their wine experience too.”

Emeri wines are named after Emeri De Bortoli the wife of the late Deen DeBortoli, the visionary behind this international winery that exports to more than 70 countries including major markets in the United Kingdom, New Zealand, Scandinavia, Europe, Canada and Japan, as well as emerging markets such as China, the Pacific Islands  and the United Arab Emirates.

De Bortoli wines can be experienced in some of the finest establishments around the world, including Michelin star-rated restaurants throughout Europe and some of the best hotels and restaurants in Asia, Canada and the United States.

Leopold Ketel has deep experience in the food and beverage industries, developing marketing campaigns for Tillamook Cheese and such Hood River Distillers’ products as Pendleton Whisky, Broker’s London Dry Gin, Yazi Ginger Vodka and Ullr Cinnamon Peppermint Schnapps.  LK represents local, regional and national clients including Friedrich Air Conditioning (San Antonio), BedMart, Benchmade Knife Co., Oregon Public Broadcasting, Oregon Humane Society, Oregon Coast Aquarium and Planned Parenthood of the Columbia-Willamette.

Leopold Ketel Creates Magical Campaign to Attract Visitors to New Oregon Coast Aquarium Swampland Exhibit

PORTLAND, Ore.—Swamps are important to the world’s ecosystem, but most people rightfully think of their inhabitants as dark and dangerous creatures.

When the Oregon Coast Aquarium in Newport announced plans to introduce swamp creatures in its 2010-11 exhibit, marketing firm Leopold Ketel was asked to consider this challenge: How do you overcome the public’s fear of snakes, alligators and flesh-eating fish in order to entice visitors to the new exhibit?

The agency’s creative team, Andrew Reed, creative director; Mike Houston, copywriter and Austin Hilde, art director, proved up to the challenge. From their strategic direction came the idea of a “happy, happy ecosystem,” where even creatures being consumed by fellow predators looked happy to be part of a living food chain (www.leopoldketel.com).

“Creepiness can be attractive to kids, but we wanted to make Swampland feel full of life and vibrant,” Hilde said.

LK’s first assignment was to name the exhibit, which became “Swampland.” Then they began an extensive search for an illustrator to bring to life the idea of magic in the deepest, darkest part of a swamp.

In Russia, an illustrator had just posted work depicting her childhood spent climbing mountains and swimming in lakes in the South Ural region.  “There were lots of mysterious and enchanting places that looked like backgrounds from fairytales,” said Zutto, the graduate interior designer who had taught herself electronic arts.

The LK team liked Zutto’s approach at once and she began creating intriguing dioramas that included normally frightening piranhas, alligators and snakes hugging each other and/or otherwise happily interacting in the swamp.

The campaign unfolded in May with billboards in Portland and along I-5 and I-84, as well as Highway 101, followed by print ads in area publications and Travel Oregon online. LK also created radio advertising that will appear this summer on Radio Disney and a multi-station radio buy.

The Swampland campaign was not limited to advertising, however. LK also created rack cards for tourism centers, sticker sheets for kids and t-shirt designs.  Plans call for stacking dolls depicting the food chain process and mosquito tattoos to be given away at special events and key chains to be sold in the aquarium’s gift shop.

LK’s public relations director, Olga Haley, partnered with the aquarium’s PR manager, Cindy Hanson, to reach local, regional and national media, with such highly regarded press as the Los Angeles Times already promoting Swampland.

In addition to the creative and PR teams, LK’s account team included Terra Spencer, account director; Krissy Brunsman, account manager; Stephanie Ehui, media manager; Molly Spaniel, media director and Marilyn Foster, production manager.

Summer hours at the Oregon Coast Aquarium, which has been named one of the Top 10 aquariums in the U.S., are 9 a.m. to 6 p.m.