Music Legend, Ad Man, and nascent Movie Star, Jamie Leopold has died. Together with Jerry Ketel, Terra Spencer, and Bob Macer he created Leopold Ketel & Partners. But Jaime had a legend behind him as a stand-up bass player for Dan Hicks and his Hot Licks. He was a raconteur of the Haight Ashbury in the late sixties, rubbing elbows with the likes of Alan Ginsberg and Neal Cassidy. He fled the scene in the late 70’s and came to Portland to become a respectable advertising executive and family man. After retirement, he returned to music and wrote enough songs to record two worthy CDs of what he called “American Quirk.” His final act was to become the star of a film loosely based on his later years as a singer-songwriter entitled, “The Last Hot Lick.”
He will be remembered for his charming personality and disarming sense of humor. And his ability to get you to tell him your innermost secrets.
We miss you, Jaime.
https://leoketel.com/wp-content/uploads/2018/03/Jamie-Leopold.jpg13652048Jerry Ketelhttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngJerry Ketel2018-03-03 00:51:342018-03-04 18:20:44The Last Hot Lick
The Rock and Roll Chili Pit opened a week ago today. This restaurant is only a few blocks from our office and had been under construction for months. The anticipating was killing us (well, mostly just me). And like any obsessive fan, I was there opening day with high expectations in tow.
I ordered a cup of the Red Zep and a cup of the Iron Flamin’. Let me rephrase that: I ordered a bowl of steak bites in a chili sauce and a bowl of pulled pork in a chili verde sauce. So. Much. Meat. To many, this would be a home run. But I was missing the beans. I suppose I should have done my research on “Texas-style” chili and I could have better prepared myself. There ain’t no beans in Texas chili.
I’d order the Iron Flamin’ again, but the Red Zep was just too much beef for one sitting. I’m also anxious to try the Motley Stew, a chipotle beef and pork chili with potatoes and carrots, and the ZZ Slop, a vegan chili with BEANS.
A few other fun tidbits: All of the employee shirts have old rock song lyrics, the bar is in the shape of a guitar, and the lights are drum heads. They’re definitely reppin’ the rock and roll brand.
Welcome to the neighborhood, Rock and Roll Chili Pit.
https://leoketel.com/wp-content/uploads/2017/03/rr-chili-2.jpg12801280Jeremy Boleskyhttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngJeremy Bolesky2017-03-27 21:43:372019-10-15 05:48:58No beans about it.
I just got back from Hawaii and boy are my arms tired…
https://leoketel.com/wp-content/uploads/2017/03/LetsGoBeach.jpg848720Kevin Reynoldshttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngKevin Reynolds2017-03-09 00:16:172019-10-15 06:02:25Fun in the Sun
We have a running joke at every agency brainstorm meeting. At the point it gets quiet, when everyone is deep in thought on how to solve a challenging marketing problem, I slap the table and say. “I’ve got it! We get a guy dressed up in a costume and have him wave a sign at motorists driving by.” It never fails to get an improvised response. And a few eye-rolls.
Most marketers understand how hard it is to “cut through the clutter.” It the old days, before the internet, we used to say the average person experiences over 500 “ads” a day. That would include the usual radio, television, billboard and print advertising. But it would also include logos and signs one encounters in a daily walk or drive. Today we would have to include the 147 average emails we receive each day and the average 32 hours a month we spend online (I’m sure you spend much more time than that).
A recent survey by Oracle found that folks are now “dual screening.” In other words, they are watching TV and checking their phone. They are doing work on their computer and texting their honey. They are Twittering and Facebooking at the same time. Essentially, we are multitasking both at work and at home and whenever we can.
Which means advertisers have about 30 seconds to command our attention.
Are you still reading this?
The obvious solution to this problem is to be as loud and crazy as possible. At least within the norms of social acceptance. But as we all know, when everyone shouts, no one is listening. We counsel a different approach that is simple in strategy and offers a return on investment. And it’s deceptively simple:
1. Change the conversation
2. Be authentic
3. Engage deeply
The trick, of course, is in doing it just right. But let us elucidate further.
Changing the conversation means to avoid the cliches the rest of your competitors use every day. This requires thinking differently. It also requires thinking like a leader. And you don’t have to be the market leader or the sales leader to be a thought leader. Don’t play the game, change the game—and you will win. Just as we did with the Oregon Humane Society.
When is comes to being authentic, we advise brands to do a little navel gazing, or at least allow us to do it for you. It requires a discipline of recovering your core values and making sure your mission and vision are relevant for internal and external audiences alike. Naturally, we assume that your product or service is worth promoting. Because if it isn’t, the best marketing partner in the world can’t help you. We did exactly that for Pendleton Whisky.
It’s easier now than ever to engage with audiences on a macro and micro level. At the same time. But our belief is that you need to think about how to engage with your customers emotionally. This requires the ability to communicate on a human to human level, to provoke a response and to evoke a sense of personality. How can you go the extra mile to treat your customers as human beings instead of an ATM machine? Can you get more personal? See how we did that for Umpqua Bank.
From here you can choose a host of tactics to implement this strategy. Social Media. Public Relations. Digital advertising. The list goes on and on. But if you follow this framework you will succeed in being unignorable for a very long time. And you won’t need a guy on the street in a costume with a sign pointing to your business.
Would you like some specific examples? Download our brochure, “Be Unignorable,” to see how we created excellent results for clients such as Umpqua Bank, Tillamook Cheese, Benchmade Knives, Omega Morgan and more.
https://leoketel.com/wp-content/uploads/2017/03/Yawning-Monkey.jpg6671000Jerry Ketelhttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngJerry Ketel2017-03-08 23:58:292017-03-09 00:28:43How to be Unignorable