Leopold Ketel named agency of record for Atrio Health Plans

Contact: Darcie Meihoff, LK, [email protected], 971-998-3782 Twitter: @darciemeihoff


July 26, 2016


PORTLAND, Ore.- ATRIO Health Plans, a health insurance carrier headquartered in southern Oregon, has selected Leopold Ketel in Portland as its advertising and branding agency of record.

Established by Oregon physicians in 2004, ATRIO has grown to now serving tens of thousands of Oregonians residing in Douglas, Josephine, Jackson, Klamath, Marion and Polk Counties. The company offers Medicare, individual, family and small employer health plans, and focuses on a community approach in working directly with local healthcare providers and its members to deliver better results.

With the goal of establishing a strong brand presence in the southern Oregon and Willamette Valley markets, Leopold Ketel will provide a range of marketing services for ATRIO, including advertising, design, media planning and buying and production. ATRIO selected Leopold Ketel for the agency’s extensive local experience and creative prowess.

“We focused on selecting an agency that understood our objectives, our markets, and the challenges in the health care industry. We are confident Leopold Ketel will deliver breakthrough creative design and solutions to better communicate our value to the market,” said Matt Gougler, ATRIO’s Chief Marketing Officer.

About Leopold Ketel

Known for creating award-winning campaigns for a wide variety of local and regional clients, Leopold Ketel (also affectionately known as LK), has solidified its outstanding creative reputation in Northwest for the past nearly 20 years. Working with many well-known organizations and companies such as the Oregon Humane Society, Benchmade Knife Company, Omega Morgan, Sayler’s Old Country Kitchen and others, LK prides itself on being a little big agency, offering sophisticated creative marketing solutions via a personal, independent, down-to-earth approach. LK is located at 118 SW First Ave., Portland or on the web https://www.leoketel.com/

The Oregon Humane Society is a World Class Facility

In an excellent article on the Oregon Humane Society our client is lauded for their world class facility. But it isn’t the facility that gets good marks, it’s the overall organization that gets the nod by pulling all the details together into seamless organism focused not only on adoptions but also spaying and neutering, animal rescue, criminal investigations, legislation and advocacy. Here’s the money quote:

Very few shelters score 100%,  but the Oregon Humane Society has now scored 100% three times in as many scoring visits over a 10-year span.

The writer is very thorough regarding his assessment of the facility. It’s good to see citizen journalism is alive and well. Here’s the link.

Local News That Matters

Here’s our latest work for The Oregonian. We are happy to help local journalism in Portland because it does indeed matter.

When Christian Anderson III became publisher of The Oregonian four years ago, Olga Haley and I had a conversation about the state of journalism. Olga, being a former reporter was concerned about the state of local reporting. At that time it was widely believed that newspapers would no longer exist due to the disruption of the internet; Craigslist and the Huffington Post killed the newspaper man. Now that we have engaged with The Oregonian, we know that is no longer true. Reporting will survive in some form and I believe that newspapers will as well. We are still writing that story.

Selected Awards & Honors

We don’t make ads to win awards, but sometimes it happens anyway. Here are some we’re especially proud of. For the full list, click here.

  • London International Awards: 2 Silver Radio, Oregon Coast Aquarium
  • PRSA Spotlight Award: Friedrich Air Conditioning “How Kühl is That?”
  • Effie: Oregon Humane Society, End Petlessness
  • Webby: Take Care Down There website, Planned Parenthood
  • The One Show Merit Award: Tillamook Cheese Radio
  • San Francisco World Spirits Competition: Gold Medal Packaging Design, Yazi Ginger Vodka
  • Communication Arts: Packaging Design, Pendleton Whiskey
  • Print Regional Annual: Poster Design, Oregon Humane Society
  • Archive: End Petlessness Campaign, Oregon Humane Society