Clairvoyant Ad Predicts Oregon Kids’ Future

PORTLAND, Ore.—Effort from the Chalkboard Project salutes teachers for contributions that will come to fruition years from now.

?None of us could’ve become the people we are without the love and support of the teachers in our past.

?The Chalkboard Project’s Distinguished Educators Council hopes to capitalize on that truth with a new ad campaign designed to highlight the gap between Oregon kids as they are today, and the people they have the potential to become.

?The Distinguished Educators Council (DEC), a team of 13 award-winning teachers from across Oregon, hopes to bring attention — both from state legislators and the public — to their report on how to improve student and teacher achievement. After months of work, the group released a slate of recommendation to make Oregon a great place to teach and learn, including extending teacher training, providing new teachers with mentors and expanding teacher-to-teacher collaboration, among others.

?They partnered with Portland ad agency Leopold Ketel to create this campaign, titled “2043.” They hope it will draw attention to the group and its recommendations by asking the viewer to consider how decisions that Oregonians make about our school system today shape the future.

?Leopold Ketel has extensive experience working with non-profits, including the Oregon Humane Society, Oregon Public Broadcasting and the Oregon Coast Aquarium, among others.

?Shot on a Saturday in the agency’s Old Town headquarters, the video stars four Oregon kids doing their best to pronounce the words that will matter in their (as well as our) future. It worked well with the DEC’s vision of an optimistic campaign and a sunny view of Oregon’s possible future. However, with Oregon K-12 schools ranked 43rd in the nation, it’s clear that the time for urgent action is now.

?The video stars first-graders Elliot Lindekugle, Silas Mitchell, Sunhawk Lonewolf and Declan Adams, all of whom attend Portland Public Schools.

 To watch the video and learn more about the DEC, please visit www.chalkboardproject.org/dec.

 The agency team includes Jerry Ketel (Creative Director), Kevin Reynolds (Senior Art Director), Kelly Williams Brown (Copywriter & Video Interviewer) and Stephanie Howe (Account Manager for Chalkboard Project).

?Leopold Ketel is a 16-year-old agency operating in the heart of Old Town Portland. The agency has built a reputation for its creative services, including advertising and product design, media planning and public relations. For more information, call (503) 295-1918 or visit www.leoketel.com.

Leopold Ketel Rebrands Meals on Wheels, One of Metro Area’s Most Visible and Successful Non-Profits

PORTLAND, Ore.—Portland marketing firm Leopold Ketel has rebranded Meals on Wheels, one of the metro area’s favorite and most successful non-profit organizations.

For 40 years, the organization was known as Loaves & Fishes Centers, The Meals-on-Wheels People.  After extensive research, it was determined that many people were confused about the lengthy name.  Many more were familiar with the name Meals on Wheels than with Loaves & Fishes Centers.  Leopold Ketel’s research showed that Meals on Wheels should become the organization’s name with Loaves & Fishes Centers as a tagline.

“After learning the assignment, we were really determined to create a logo that would bring new energy and life to this iconic organization,” said Jerry Ketel, LK’s co-founder and creative director.  “Color and motion were important too, since we wanted to show motion without using wheels.  We chose an apple green because it is contemporary and relates to many foods.”

“We love the new logo and have received many compliments,” said Joan Smith, Meals on Wheels People executive director and president. “We’ve incorporated the logo into everything we do.  It’s on our building, trucks, delivery vans, aprons used by staff and volunteers, and  for our Donate Dinner campaign and advertising.”

The nearly one-year-long process included these LK team members: Olga Haley, account manager; Jerry Ketel, creative director; Kevin Reynolds, senior designer, Julia Lodge, media buyer and Marilyn Foster, production manager.

LK is well-known in Oregon for its branding or rebranding for many of the state’s most prominent companies and organizations, including Oregon Humane Society, Tillamook Cheese, Hood RiverDistillers (Pendleton Whisky, Yazi Ginger Vodka, Üller Peppermint-Cinnamon Schnapps) and  Campfire Kids. LK will soon begin working on Pittock Mansion’s 100th anniversary brand development and marketing.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit LeopoldKetel.com or call 503-295-1918.

Marketing Firm Leopold Ketel Launches Chicago Campaign, Announces New Clients

PORTLAND, Ore.—Leopold Ketel, a full service marketing agency located in Portland’s historic Railway Building, has launched a campaign in Chicago for Australia’s Emeri sparkling wines and the agency said it has won several new accounts.

LK’s creative team designed outdoor boards and advertising to support Emeri sparkling wines’ pink Moscato which has a quickly growing fan base in Chicago. The creative work features two illustrated urban women, Naomi and Maya, and a celebration poster.

LK welcomes VCA Northwest Veterinary Specialists and VCA Veterinary Specialty Center of Seattle, Silverton Health, Loaves & Fishes-Meals-on-Wheels, Portland Monthly and Mota Fitness.

Silverton Health is an independent health system that has provided care to the Mid-Willamette Valley for 90 years. Silverton Hospital is the flagship of Silverton Health, which has clinics in Silverton, Mt. Angel and Woodburn as well as the Woodburn Health Center which offers fitness, physical rehabilitation, a conference center and spa.

Loaves & Fishes-Meals-on-Wheels is a local and regional organization that serves 5,000 meals every weekday throughout Multnomah, Washington and Clark counties at 35 neighborhood dining centers and through Meals-on-Wheels delivery to homebound seniors. LKP has been tasked with providing a brand analysis with recommendations for driving the mission and vision of the organization. The agency also will create a logo and identity, style guide and key messages.

Mota Fitness is a new center that features customized education and coaching for optimal fitness.  Mota Fitness is unique for its focus on the individual member.  Owned by Shannon and Matt Austin, Mota Fitness is located near Bridgeport Village in the Durham Business Plaza, 17700 Upper Boones Ferry Rd. LK named Mota, created its logo, is developing a website and marketing materials.

Leopold Ketel is a 15-year-old full-service marketing firm that provides advertising, design, media planning and buying, public relations, digital and web design and marketing and logo promotional products.  Among its clients are Omega Morgan, Oregon Humane Society, Benchmade Knife Co., Emeri De Bortoli Wines (Australia) and Oregon Coast Aquarium.

Leopold Ketel Adds Designer, Media Buyer

PORTLAND, Ore.—Marketing agency Leopold Ketel announces the addition of Jeremy Bolesky as designer in the creative department and Julia Sellner as media buyer.

Bolesky was a digital production artist at Trumbull Studio where he prepared advertising, produced brochures, banner ads and e-blasts. He also maintained Web sites, monitored Google Analytics and did SEO research. From 2007-2008 he was a digital production artist for Leopold Ketel. Bolesky has a B.S. degree in chemistry and English from Wheaton College in Illinois. He is certified by the American Chemical Society.

Sellner, who will manage all of the agency’s media planning and buying for print, digital and broadcast advertising, recently moved to Portland from Duluth, Minn. She was the assistant media buyer for Out There Advertising in Duluth, generating and implementing media plans for local and national clients. She has a B.A. degree from the University of Minnesota with a major in communications.

Leopold Ketel is a 15-year-old marketing firm that excels in creative advertising, design, media planning and buying and public relations. Clients include Benchmade Knife Co., Emeri De Bortoli Wines (Australia), Oregon Humane Society, Oregon Coast Aquarium, Omega Morgan and Mota Fitness.