Morgan Industrial Selects Leopold Ketel for Rebranding

PORTLAND, Ore.Leopold Ketel  has announced a third new client within the past three months. Morgan Industrial, Inc., a Northwest-based machinery moving and industrial contracting company has selected LK to create a new brand identity and trade advertising campaign.  Earlier, the agency announced De Bortoli Wines of Australia and BedMart as clients.

In its 17 years in business, Morgan has become one of the largest companies of its kind in the Pacific Northwest.  Morgan has six different divisions that specialize in machinery moving, heavy hauling, specialized transportation, industrial construction and crating.

“After an opportunity to visit two of Morgan’s divisions, our entire account team was thoroughly impressed with the expertise this company has on staff to accomplish major, turn-key operations. When a problem seems unsolvable,  airplane manufacturers, railroads, shipyards and high tech companies call on Morgan. It seems that there is almost nothing in this field that they are unable to handle,” said LK’s President Tom Hollerbach.

Leopold Ketel is a 14-year-old, full-service agency that delivers award-winning work in advertising, design, media planning and buying, digital services and public relations.

Prominent Australian Winemakers De Bortoli Name Leopold Ketel as U.S. Marketing Agency

PORTLAND, Ore.—De Bortoli Wines, one of Australia’s largest and most honored wineries has selected Leopold Ketel to provide an array of marketing and public relations services in the United States.

Established in 1928, De Bortoli Wines (www.debortoli.com) is a family owned wine company, with vineyards located in Riverina, Hunter Valley, Yarra Valley and King Valley in Australia and makes a wide range of award-winning wines with character, charm and interest at all price points.

De Bortoli’s products include Pinot Noir, Cabernet, Chardonnay, Shiraz, Sauvignon Blanc, Rosé, Riesling, Petit Verdot, Petite Sirah, Viognier and their world-renowned Botrytis Semillon dessert wine, Noble One.

LK’s initial assignment will be to provide advertising and public relations for Emeri De Bortoli Sparkling Wines, including Moscato, Pink Moscato, Sparkling Sauvignon Blanc and Sparkling Pinot Grigio. The Emeri range was launched in Australia in 2007 and is now among the fastest-growing brands in that segment in Australia.

“Leopold Ketel is honored to help De Bortoli launch these great products in the U.S.,” said Tom Hollerbach, LK’s president. “Based on the wonderful reception their sparkling wines have received in Australia, we know Americans will want to make them a regular part of their wine experience too.”

Emeri wines are named after Emeri De Bortoli the wife of the late Deen DeBortoli, the visionary behind this international winery that exports to more than 70 countries including major markets in the United Kingdom, New Zealand, Scandinavia, Europe, Canada and Japan, as well as emerging markets such as China, the Pacific Islands  and the United Arab Emirates.

De Bortoli wines can be experienced in some of the finest establishments around the world, including Michelin star-rated restaurants throughout Europe and some of the best hotels and restaurants in Asia, Canada and the United States.

Leopold Ketel has deep experience in the food and beverage industries, developing marketing campaigns for Tillamook Cheese and such Hood River Distillers’ products as Pendleton Whisky, Broker’s London Dry Gin, Yazi Ginger Vodka and Ullr Cinnamon Peppermint Schnapps.  LK represents local, regional and national clients including Friedrich Air Conditioning (San Antonio), BedMart, Benchmade Knife Co., Oregon Public Broadcasting, Oregon Humane Society, Oregon Coast Aquarium and Planned Parenthood of the Columbia-Willamette.

Leopold Ketel Creates Magical Campaign to Attract Visitors to New Oregon Coast Aquarium Swampland Exhibit

PORTLAND, Ore.—Swamps are important to the world’s ecosystem, but most people rightfully think of their inhabitants as dark and dangerous creatures.

When the Oregon Coast Aquarium in Newport announced plans to introduce swamp creatures in its 2010-11 exhibit, marketing firm Leopold Ketel was asked to consider this challenge: How do you overcome the public’s fear of snakes, alligators and flesh-eating fish in order to entice visitors to the new exhibit?

The agency’s creative team, Andrew Reed, creative director; Mike Houston, copywriter and Austin Hilde, art director, proved up to the challenge. From their strategic direction came the idea of a “happy, happy ecosystem,” where even creatures being consumed by fellow predators looked happy to be part of a living food chain (www.leopoldketel.com).

“Creepiness can be attractive to kids, but we wanted to make Swampland feel full of life and vibrant,” Hilde said.

LK’s first assignment was to name the exhibit, which became “Swampland.” Then they began an extensive search for an illustrator to bring to life the idea of magic in the deepest, darkest part of a swamp.

In Russia, an illustrator had just posted work depicting her childhood spent climbing mountains and swimming in lakes in the South Ural region.  “There were lots of mysterious and enchanting places that looked like backgrounds from fairytales,” said Zutto, the graduate interior designer who had taught herself electronic arts.

The LK team liked Zutto’s approach at once and she began creating intriguing dioramas that included normally frightening piranhas, alligators and snakes hugging each other and/or otherwise happily interacting in the swamp.

The campaign unfolded in May with billboards in Portland and along I-5 and I-84, as well as Highway 101, followed by print ads in area publications and Travel Oregon online. LK also created radio advertising that will appear this summer on Radio Disney and a multi-station radio buy.

The Swampland campaign was not limited to advertising, however. LK also created rack cards for tourism centers, sticker sheets for kids and t-shirt designs.  Plans call for stacking dolls depicting the food chain process and mosquito tattoos to be given away at special events and key chains to be sold in the aquarium’s gift shop.

LK’s public relations director, Olga Haley, partnered with the aquarium’s PR manager, Cindy Hanson, to reach local, regional and national media, with such highly regarded press as the Los Angeles Times already promoting Swampland.

In addition to the creative and PR teams, LK’s account team included Terra Spencer, account director; Krissy Brunsman, account manager; Stephanie Ehui, media manager; Molly Spaniel, media director and Marilyn Foster, production manager.

Summer hours at the Oregon Coast Aquarium, which has been named one of the Top 10 aquariums in the U.S., are 9 a.m. to 6 p.m.