Young adults today are being inundated with information as the landscape of health insurance coverage evolves. This flood of information can be hard to navigate, as information seems to change almost daily.
One thing that is not changing is the trusted partner they can find for their sexual and reproductive health care. The latest campaign for Planned Parenthood Columbia Willamette (PPCW) specifically targets young adults who would like to plan ahead and ensure they are taking the very best care of their reproductive health.
“We Don’t Judge You, We Just Take Care of You”, the latest PPCW campaign rolled out by Leopold Ketel integrates TV, print, digital and outdoor media, as well as unconventional advertising in order to reach the young adults in the Oregon and Southwest Washington area.
A highlight of the video/commercial campaign is the inclusion of 2012 Portland mayoral candidate, Cameron Whitten, who is featured in the video/commercial for PPCW. Well known in the Portland-area, Whitten is a formerly homeless, African American youth and social justice activist, who is much admired for his empowering of marginalized communities and working for the reversal of stereotypes and social injustice.
Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit www.LeopoldKetel.com or call 503-295-1918.
https://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.png00Jeremy Boleskyhttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngJeremy Bolesky2014-03-20 20:13:252019-10-15 05:30:38“We Don’t Judge You, We Just Take Care of You” Campaign Rolls Out, Features Former Portland Mayoral Candidate
PORTLAND, Ore.—Portland marketing agency Leopold Ketel has added Kelly Williams Brown as a copywriter in the creative department.
Brown’s career includes stints as a reporter and editor in the Southeast for the Hattiesburg (Miss.) American and The Journal in New Orleans. At the Statesman Journal in Salem, Ore., she was a columnist and reporter.
Most recently she has earned national attention for her book, “Adulting: How to Become a Grown-Up in 468 Easy(ish) Steps.” Brown has appeared on The Today Show, Fox Television and has been featured in the local media,TheNew York Times and Wall Street Journal, among others.
Her education includes a B.A. in print journalism from Loyola University and additional coursework at Georgetown University and the University of Oregon.
Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit LeopoldKetel.com or call 503-295-1918.
https://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.png00Jeremy Boleskyhttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngJeremy Bolesky2013-06-26 06:00:232019-10-15 05:30:46Leopold Ketel Adds Kelly Williams Brown as Copywriter
PORTLAND, Ore.—Effort from the Chalkboard Project salutes teachers for contributions that will come to fruition years from now.
?None of us could’ve become the people we are without the love and support of the teachers in our past.
?The Chalkboard Project’s Distinguished Educators Council hopes to capitalize on that truth with a new ad campaign designed to highlight the gap between Oregon kids as they are today, and the people they have the potential to become.
?The Distinguished Educators Council (DEC), a team of 13 award-winning teachers from across Oregon, hopes to bring attention — both from state legislators and the public — to their report on how to improve student and teacher achievement. After months of work, the group released a slate of recommendation to make Oregon a great place to teach and learn, including extending teacher training, providing new teachers with mentors and expanding teacher-to-teacher collaboration, among others.
?They partnered with Portland ad agency Leopold Ketel to create this campaign, titled “2043.” They hope it will draw attention to the group and its recommendations by asking the viewer to consider how decisions that Oregonians make about our school system today shape the future.
?Leopold Ketel has extensive experience working with non-profits, including the Oregon Humane Society, Oregon Public Broadcasting and the Oregon Coast Aquarium, among others.
?Shot on a Saturday in the agency’s Old Town headquarters, the video stars four Oregon kids doing their best to pronounce the words that will matter in their (as well as our) future. It worked well with the DEC’s vision of an optimistic campaign and a sunny view of Oregon’s possible future. However, with Oregon K-12 schools ranked 43rd in the nation, it’s clear that the time for urgent action is now.
?The video stars first-graders Elliot Lindekugle, Silas Mitchell, Sunhawk Lonewolf and Declan Adams, all of whom attend Portland Public Schools.
The agency team includes Jerry Ketel (Creative Director), Kevin Reynolds (Senior Art Director), Kelly Williams Brown (Copywriter & Video Interviewer) and Stephanie Howe (Account Manager for Chalkboard Project).
?Leopold Ketel is a 16-year-old agency operating in the heart of Old Town Portland. The agency has built a reputation for its creative services, including advertising and product design, media planning and public relations. For more information, call (503) 295-1918 or visit www.leoketel.com.
https://leoketel.com/wp-content/uploads/2013/01/ChalkBoard_Campaign.jpg9001288Jeremy Boleskyhttps://leoketel.com/wp-content/uploads/2019/04/LeoKetelmodifiedLogo-1030x263.pngJeremy Bolesky2013-03-27 06:00:072019-10-15 05:32:50Clairvoyant Ad Predicts Oregon Kids’ Future