As a relatively new player in the insurance market, Atrio Health Plans engaged with us to sharpen and polish their brand. Atrio’s greatest challenge is brand awareness and trust. Competitors like Regence and Kaiser are far ahead in the race for mind space. The added challenge is a fractured media market in Southern Oregon counties Atrio serves.
Our solutions included a new brand identity, direct mail, and spot cable buys carefully targeting our demographic—Seniors who need a provider for medicare Insurance. The result was a 30% increase in enrollment in our first year of working together, far surpassing our goal of 7% for 2016.