Cockspur Rum

Created in 1884 in Barbados, Cockspur Rum sorely needed a packaging update, so we took their iconic rooster and made it more contemporary. ‘Trouble’ became the brand catchphrase, emphasizing the assertive qualities of a fighting cock. We also extended the brand with an aged, super-premium cousin, allowing for another entry point in a crowded market.

Evolving a brand with over a century of equity.

DESIGN

DESIGN, PACKAGING

DESIGN