Oregon Humane Society

OHS wanted a fresh spin on the very familiar pet adoption message that didn’t include shots of sad animals in “prison” awaiting certain death. We introduced “End Petlessness” into the lexicon, subtly underlining the fact that we don’t adopt animals for the animal—we do it for ourselves. OHS now has adoption rates among the highest in the country, with dogs at 99% and cats at a remarkable 96%.

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Changing the conversation and saving lives in the process.

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