Pendleton Whisky

Hood River Distillers needed a smart, strategic way to introduce a new brand into the already-crowded Canadian whisky market. We created Pendleton Whisky from scratch, including logo design, bottle design, and even the color of the liquid and the taste profile. We positioned it as a premium western whisky, for cowboys, ranchers and city slickers alike.

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How to build a whisky brand from scratch.

DESIGN

DESIGN, PACKAGING

PRINT, ADVERTISING