Pendleton Woolen Mills

The centennial celebration of Pendleton Woolen Mills offered a unique opportunity to remind employees and customers of the brand’s heritage. We created print ads, a television commercial, and a rousing corporate video to rally the troops. We used real rodeo cowboys and shot around Pendleton, Oregon. We simulated the iron gates that are often found on ranches like this to frame our headline messages and “welcome” viewers to the real American West.

Real, true and authentic.