Silverton Health

To promote the Orthopedic and Sports Medicine services of Silverton Health, we created a series of playful ads using memorable song lyrics like “Bad to the Bone,” and “Bust a Move.”

The ads received such a positive response from employees and patients that Silverton Health asked us to extend the campaign beyond Orthopedics, to encompass their other service lines, such as Pediatrics, Women’s and Men’s Health, and General Surgery.

This campaign, with all of its components, strengthened the Silverton Health brand and increased new patient visits by 10%.


Bad to the Bone.