How do you tell the nation what Oregonians have known for decades — that Tillamook is the Cadillac of cheese? There is already a strong correlation in people’s minds between higher prices and better taste, yet in the supermarket, cheese has become a commodity. Fortunately, Tillamook Cheese had in its possession a unique and beloved brand attribute: the iconic Baby Loaf. That insight took us many places, including creating a fleet of baby loaf mini buses for store appearances.
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