Umpqua Bank

The challenge was to communicate Umpqua’s uncommon culture to new customers and position this bank as something pleasantly different. We created a “free ice cream” truck, we scattered pennies around the block at store openings (with a sticker offering a dollar for each penny) and began a unique joint checking campaign for young couples. Mission accomplished.

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How do we express our unique way of banking in the greater world?

—President Ray Davis

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