William Henry makes folding knives, money clips, writing instruments, and jewelry for men. But what makes them uncommon are the materials and craftsmanship that goes into each piece. A knife handle engraved in India is then returned to Oregon and inlaid with turquoise. A pen may begin in a grip made of coffee beans. A bracelet can feature ten-thousand-year-old Woolly Mammoth tooth. Each piece is handmade and unique. They have a story to tell that is singular and one-of-a-kind. Just like the man who chooses to collect or wear any of their crafted pieces. That’s the strategy of our campaign for this exclusive luxury brand. Because every man has a story.