While we were backing up our archives yet again (to some new indestructible format), Jeremy asked me, “Did we have Z-100 as a client?”
Yes we did. Briefly.
We were asked by the local top 40 radio station to revise and update their logo. And boy did we pour our hearts into it. All four of our designers submitted ideas. There must have been 20 fully rendered logotypes, because that’s what you do these days. We culled them down to what I thought were three very smart, classy and sassy renditions for the bubblegum crowd. The client loved them and sent them off to corporate in Cleveland.
That’s where we hit the great wall of client resistance. You see, we didn’t have a relationship with the bigwigs in the city of flaming rivers.
But we did a sweet logo, even if it was never used.
For every great piece of work that gets approved, there are a hundred fallen soldiers.
But there is honor in the work itself.
Credit: Long-time former employee Brian Dixon.