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How Silverton Health told the truth — like a good brand should

Our client, Silverton Health is a hospital system in Silverton, Oregon. When you think of hospitals it’s not long before lawsuits come to mind. Quality care shows glaring mistakes by contrast. Just this week Silverton had to admit that a mistake in maintenance procedures caused many people to be exposed to potential skin burns. Filters were not replaced on halogen lamps in the operating rooms of the system. Admitting this opened them up to potential litigation. Instead of covering it up, Silverton did the right thing and admitted the mistake openly in the press. They also took steps to make sure it doesn’t happen again—without firing a single person. In this age of the 24 hour news cycle and Monday morning punditry, Silverton went the way of leadership instead of fear. We give kudos to our client—especially the way it was managed with the press by the executive team. Doing good is good. Below is a quote from a recent Salem Statesman article on this subject.

Research has shown that hospitals that take part in early disclosure and communication when bad things happen actually do experience a decrease in litigation.

So, doing the right think, owning up to your mistakes and acting human instead of like a corporate behemoth is a good thing. Who knew?

Selected Awards & Honors

We don’t make ads to win awards, but sometimes it happens anyway. Here are some we’re especially proud of. For the full list, click here.

  • London International Awards: 2 Silver Radio, Oregon Coast Aquarium
  • PRSA Spotlight Award: Friedrich Air Conditioning “How Kühl is That?”
  • Effie: Oregon Humane Society, End Petlessness
  • Webby: Take Care Down There website, Planned Parenthood
  • The One Show Merit Award: Tillamook Cheese Radio
  • San Francisco World Spirits Competition: Gold Medal Packaging Design, Yazi Ginger Vodka
  • Communication Arts: Packaging Design, Pendleton Whiskey
  • Print Regional Annual: Poster Design, Oregon Humane Society
  • Archive: End Petlessness Campaign, Oregon Humane Society